technical SEO

There’s no doubt that technical SEO is a big challenge for most businesses. With so many different search engine algorithms and user signals to take into account, it can be overwhelming. In addition, technical SEO is something that you cannot simply outsource or delegate to an assistant. It requires in-depth knowledge of HTML, site architecture, and other digital marketing standards. However, with the right approach and strategic implementation of these best practices, your business can thrive in the organic search results once again. Let’s take a look at what technical SEO is and why it’s so important for your website. Read on to learn more!

What is Technical SEO?

Technical SEO encompasses all of the behind-the-scenes work that goes into optimizing your website for search engines. This includes optimizing your website’s code, site architecture, user experience, and more. Technical SEO is also sometimes referred to as “backend” SEO. It’s important to note that technical SEO is different from “organic” SEO, which is the process of creating content that appeals to search engines and helps your website rank on the first page of results. That being said, technical SEO is a crucial part of organic SEO since it affects your website’s ability to rank.

Why Is Technical SEO Important?

Without strong technical SEO, you’ll have a difficult time achieving top organic rankings for your website. You’ll also likely have low click-through rates, a low conversion rate, and poor customer retention. If you’re not showing up on the first page of results, then you’re missing out on opportunities to gain new customers. That’s why it’s so important to ensure that your website is optimized for search engines. If your website isn’t properly optimized, then you’ll end up losing a lot of potential business.

Identifying the problem area(s)

In many cases, technical SEO issues can be traced back to a single underlying problem. However, it’s important to look at the big picture and identify all of the areas where your website could use improvement. This will help you develop a more comprehensive strategy moving forward. First, it’s important to understand the latest search engine algorithms and user signals. Google’s Hummingbird algorithm places a greater emphasis on semantic search, user intent, and user experience. Therefore, it’s crucial that you optimize your website for these new user signals.

HTML and CSS Quality

Back in the day, it was possible to rank in Google with minimal effort. Nowadays, search engines expect businesses to put in the work and create high-quality, well-coded websites that follow best practices. If you don’t, then you risk getting slapped with a penalty and missing out on potential organic traffic. Therefore, it’s vital that you ensure your website’s code is up to snuff. You should also use a site crawler to audit your site’s HTML and CSS. This will help you uncover issues that need to be fixed. Your code should be free of errors.

Site Architecture and User Experience

Google places a high emphasis on creating a great user experience on mobile devices and computers. This means that your site’s architecture needs to be user-friendly and easy to navigate. You should also ensure that your website is responsive and accessible to users who have visual impairments. Additionally, Google is putting more emphasis on linking between related content. This means that you should link between blog posts, articles, and other pieces of evergreen content. You should also be linking to your social media channels and other external websites. This will help improve your site’s architecture and user experience.